ETITO is an app that is aiming to fill in a gap on the market - trustworthy restaurant reviews which will lead you to the best restaurant experience in town. It combines all reviews in one place creating a community for all food lovers.
THE COMPANY'S CHALLENGE
Being a product in development and a new company on the market, ETITO was challenged by a lack of brand awareness and clear brand identity. This prevented the company from reaching the right target audience and attracting subscribers, partners and investors.
The company lacked a clear strategy and direction. Being at such an early stage, my focus was on developing the right Business Model and Marketing Strategy that would support the marketing and branding activations, and be leading the company in the right direction. This included a definition of the right target group and brand positioning along with communication channels and brand message.
FROM A MARKETING PERSPECTIVE:
ETITO struggled with effectively communicating its value and lacked a clear brand identity. Therefore my priority was defining the company's value proposition and using it as the pillar on which to develop the brand that will make it stand out from the sea of applications available on the market.
The brand-building efforts were supported by the new marketing strategy, the definition of a compelling brand message, and the creation of the brand's website, which plays a crucial role in securing both subscribers/users and investors.
FROM A BRANDING PERSPECTIVE:
WHAT THE COMPANY GAINED:
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