Market Research and Analysis is the first element of the Marketing Plan. The right in-depth research and analysis of the business and the market is the foundation of your entire marketing strategy. This is why it is a must-have for success!


The Market Research evaluates the current state of the market and the industry as well as the company's strengths and weaknesses.


The Market Analysis looks into the opportunities your business should embrace and the threats it needs to prepare against, getting all the facts you need for your marketing strategy to be a success!

MARKETING as a Marketing and Branding Consultancy we focus on the strategic aspect of marketing as it plays the biggest role in the progress of your brand and business. This is why our marketing solution is the development of a customized Marketing Plan.


We break the process into 3 elements - Market Research and Analysis, Marketing Strategy, and Marketing Activation Plan. Together those elements define the direction of your entire brand and business. When all of them are thoroughly developed in a customized Marketing Plan for your brand, they ensure your business's path to successful marketing and continuous growth both in the short and the long term.


Marketing Strategy is the second and core element of the Marketing Plan. An in-depth marketing strategy, crafted specifically for your brand, sets the direction of your marketing efforts and guarantees their effectiveness and desired results.

The marketing strategy is based on market research and analysis of the company and the market. It ensures the choice of the right Target Audience and Brand Positioning as well as the development of your Value Proposition, and Marketing Mix elements, preparing your business for the next step!

Marketing Activation Plan is the final strategic element of the Marketing Plan. The Marketing Activation Plan is based on the marketing strategy and is focused on defining the right marketing activations for your brand and business goals.  


The Marketing Activation Plan contains a choice of marketing activations together with the right time frame and provides you with the exact step-by-step guide to follow for the achievement of your objectives and goals.


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